Long before the launch of "FLASH: The Underwear Diaries" I started collecting old lingerie ads. The Maidenform "I dreamed..." campaign, which ran in the early 60's, was a great concept -- though the bra may harness the body, it can unleash the mind.
"The Underwear Diaries" was originally created as a platform for women to write about the transformative power of their panties. Underwear inspires fantasy and provokes memory. It offers safety and risk, practicality and absurdity, necessity and luxury. It can make a good girl bad.
It’s all this…and more.
